African Sub-Sahara International Development Agency (ASSIDA) is an international humanitarian agency and a registered charitable institution in Australia which was established in 2013. 

I was briefed to design a more consistent and professional visual style for ASSIDA.

The purpose of this visual style was to:

1. Create clearer communication

2. Promote the organisation

3.Make ASSIDA appear professional to stakeholders particularly prospective new members and other non-profits. 

The concept we created centred around the idea of hope. We recognising that migrants come to Australia with the hope of a better life and we wanted to visualise this through bright colours, taking inspiration from the African landscape that makes the region famous also took inspiration from bold African fashion design.